Product features

  • Gel primer formula grips makeup¬†
  • Gives skin a dewy, glowing finish
  • Infused with 4% niacinamide to help even out skin tone and brighten

Product description

Introducing the e.l.f. Power Grip Primer + Niacinamide, your go-to gel-based primer with an extra boost of skin-loving benefits. This sticky primer is enriched with 4% niacinamide, renowned for its ability to even out skin tone and brighten your complexion while ensuring your makeup stays in place all day.

Why you'll adore it:

  • The gel primer formula with its sticky texture ensures your makeup grips for long-lasting wear.
  • Infused with 4% niacinamide, it works to even out skin tone and brighten, leaving your skin with a radiant glow.
  • This translucent-finish primer is suitable for all skin tones.
  • 100% vegan and cruelty-free.

Your skin's future looks brighter than ever with the e.l.f. Power Grip Primer + Niacinamide. Prepare and prime your complexion effortlessly while enjoying the smoothing and brightening effects of niacinamide for a flawless makeup application and a dewy finish. Ideal for oily, normal, dry, and combination skin types.

  • Specifications


  • Suitable for

    See packaging for details

  • Warnings and cautions

    See packaging for details

  • How to use

    How to Apply Power Grip Face Primer + Niacinamide: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Read more about Power Grip Vs. Putty Primer—Which Primer is Right For You?. Power Grip Primer + 4% Niacinamide FAQs: What is gripping primer used for? Gripping face primer has a sticky texture that helps your makeup to stay on your skin from day to night. Is a gripping primer good for dry skin? Yes, gripping primer is good for most skin types and may help with the appearance of dry skin. It acts as both a base for your makeup and a primer for dry skin that hydrates your complexion for a smooth, glowy finish. What does gripping primer do? Grip primer preps your complexion for makeup application while smoothing and brightening the look of dullness.

  • Ingredients

    water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, MAY CONTAIN red 40 (ci 16035), yellow 5 (ci 19140), Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.