Product features

  • For highlighted brunette, blonde & grey hair
  • Nourishes hair & neutralises brassy tones
  • Hair is left looking bright and beautiful

Product description

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.* Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones.

Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair. ©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage

  • Suitable for

    Suitable for blonde, highlighted, and silver hair.

  • Warnings and cautions

    See packaging for details

  • How to use

    Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.

  • Ingredients

    1170883 E, Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide MIPA, CI 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance, (F.I.L C226042/2)